" It is paramount that you identity the audience for a project, because only then can you determine which insights are relevant and how deep you need to go in order to accomplish your communications goal. That target influences your media choices as well as executional tone. How well you know this audience and target helps the creative idea to be conceptually and culturally relevant." -- John Jay, Executive Creative Director/Partner (Wieden+Kennedy)
I am on another RELEARNING-UNLEARNING-LEARNING trip these past weeks. This time, I am on a GRAPHIC DESIGN trip. In this age of multiversal forms, the art & business of Graphic Design has blurred somewhat the lines between many disciplines of communications. As with Advertising, the forms and content of Graphic Design are meshing, merging, overlapping continually! Exciting times! : )
This is a nook of things and thoughts that move me. Of things and thoughts that make me pause to wonder, to ponder, to reflect, or create. My small inner-verse! Welcome : )
